Jan 27, 2020
In this interview, we dive into culture, brand, and the PNW
roots that created an environment for Woods Coffee to be
successful.
Wes goes deep into what it takes to make a business work. Planning
for the ramp-up time, having enough capital to prepare for one or
even two years before the business becomes profitable, and
sacrificing to make it work. In the early days, Wes could be found
changing the oil in someone's car, with a phone to his ear talking
over the next Woods expansion.
There's more - analyzing new markets, taking on opportunities
others would deem too risky, expanding to 19 locations, and taking
Woods from a small business to a big one.
Wes is a true entrepreneur. He's vulnerable, he's confident, and he
has a vision of what he wants to accomplish. Any entrepreneur's
path to success is riddled with challenges - and today we hear
about some of the challenges Wes has faced, both as a human and as
a business owner.
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Credits
Hosted by Leo Cohen
Produced and Edited by David Pender
Lofgren
Recorded and
Mixed by Andy Rick
Social
Media: Cooper Hansley
Digital Media Producer: Tiffany
Holden
Logo: Sam
Vogt
Theme Music: Aaron
Guest
Recording Studio:
Binary Studios